Case Study
SEO, Shopify Website Design & Development
WE.ARE.REGULAR
The Brand Making “Number Two” the Number One Topic
The Mission
When beauty and health insiders Holly Brooke ( ex Skin Rocks Commercial Director) and Joely Sanderson ( ex Elle/Grazia Head of Beauty) set out to launch a supplement brand for women, they weren’t interested in blending in. They wanted to break the poo taboo with a bold, stylish, and science-backed brand that promised fast-acting relief from constipation and bloating - all while looking and feeling like the next big thing in beauty wellness.
They came to ZOMI Creative to bring their vision to life with a Shopify build and full SEO setup that matched their fearless brand voice and industry influence.
The Brief
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​Launch a polished, mobile-first Shopify website that feels more like a chic editorial than a supplement site.
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Build trust through SEO optimisation, CRO, and integrated customer reviews.
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Equip the site with functionality for subscription, community, and growth (from Klaviyo email flows to waitlists and affiliate programs).
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Balance education and humour to connect with women who want real results, minus the wellness jargon.
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Our Approach
We developed the website on Shopify, carefully crafting it to reflect WE.ARE.REGULAR’s playful yet polished brand identity. Every element - from the typography and animations to the layout and user flow - was designed with precision to create a distinctive and seamless online experience.
To ensure the site wasn’t just beautiful but also high-converting, we:
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Designed a bold homepage with punchy founder storytelling, social proof, and “Add to Basket” CTAs.
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Integrated Klaviyo email automations, subscription, and review platforms for growth and retention.
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Built in CRO-focused features like subscription pop-ups, waitlist functionality, and WhatsApp chatbot support.
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Delivered an SEO-first structure with optimised URL hierarchy, on-page copy, keyword targeting, and a technical audit to set them up for scalable organic growth.
The Result
A website that disrupts the wellness supplement category - playful, polished, and performance-driven. It feels as fresh as the brand’s ethos, while delivering the technical foundation needed to grow their community of VIPoos - and SELL OUT in six weeks!
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Highlights:
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Bold, editorial-style design that feels more beauty than pharmacy.
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SEO and CRO best practices embedded from day one.
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Full subscription, reviews, and affiliate ecosystem built-in.
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Post-launch support and optimisations to set Holly and Joely up for long-term growth.
Testimonial
“Really enjoyed working with the team! They were affordable, knowledgeable and made the process of web building fun - never a dull day and the website turned out incredibly. The foundations of this site will kick start our brand’s journey and the customer feedback has been excellent.”
- Holly Brookes, Co-Founder of WE.ARE.REGULAR