Case Study
SEO, Shopify Website Design & Development
WE.ARE.REGULAR
The Brand Making “Number Two” the Number One Topic
The Mission
When beauty and health insiders Holly Brooke ( ex Skin Rocks Commercial Director) and Joely Sanderson ( ex Elle/Grazia Head of Beauty) set out to launch a supplement brand for women, they weren’t interested in blending in. They wanted to break the poo taboo with a bold, stylish, and science-backed brand that promised fast-acting relief from constipation and bloating - all while looking and feeling like the next big thing in beauty wellness.
They came to ZOMI Creative to bring their vision to life with a Shopify build and full SEO setup that matched their fearless brand voice and industry influence.
The Brief
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Launch a polished, mobile-first Shopify website that feels more like a chic editorial than a supplement site.
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Build trust through SEO optimisation, CRO, and integrated customer reviews.
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Equip the site with functionality for subscription, community, and growth (from Klaviyo email flows to waitlists and affiliate programs).
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Balance education and humour to connect with women who want real results, minus the wellness jargon.
Our Approach
We developed the website on Shopify, carefully crafting it to reflect WE.ARE.REGULAR’s playful yet polished brand identity. Every element - from the typography and animations to the layout and user flow - was designed with precision to create a distinctive and seamless online experience.
To ensure the site wasn’t just beautiful but also high-converting, we:
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Designed a bold homepage with punchy founder storytelling, social proof, and “Add to Basket” CTAs.
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Integrated Klaviyo email automations, subscription, and review platforms for growth and retention.
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Built in CRO-focused features like subscription pop-ups, waitlist functionality, and WhatsApp chatbot support.
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Delivered an SEO-first structure with optimised URL hierarchy, on-page copy, keyword targeting, and a technical audit to set them up for scalable organic growth.
The Result
A website that disrupts the wellness supplement category - playful, polished, and performance-driven. It feels as fresh as the brand’s ethos, while delivering the technical foundation needed to grow their community of VIPoos - and SELL OUT in six weeks!
Highlights:
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Bold, editorial-style design that feels more beauty than pharmacy.
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SEO and CRO best practices embedded from day one.
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Full subscription, reviews, and affiliate ecosystem built-in.
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Post-launch support and optimisations to set Holly and Joely up for long-term growth.
Testimonial
“Really enjoyed working with the team! They were affordable, knowledgeable and made the process of web building fun - never a dull day and the website turned out incredibly. The foundations of this site will kick start our brand’s journey and the customer feedback has been excellent.”
- Holly Brookes, Co-Founder of WE.ARE.REGULAR